Important Principles To Follow For A Good Web Design

The sole purpose of an appealing website design is to convey the intended message while also engaging the visitor. Several factors contribute to a good website design, such as imagery, colors, consistency, simplicity, typography, imagery, and functionality. Even every website design company in NJ keeps a follow-up of the various key factors while designing a website.

A well-designed website builds trust and guides visitors to take some action. Make sure your website is optimized for usability (form and aesthetics) and functionality (useability).

Take note of the below guidelines that you can consider for your next web project.

Purpose of the Website

Your website should fulfill the needs of the user. User interaction will be easier if you have a simple and clear intention on all pages. The purpose of your website. Are you imparting practical information like 'How to guide'? Is it an entertainment website like a sports news page or selling a service/product to the user? Websites can be used in many different ways but there are core purposes to all websites;

• Describing Expertise

• Leads Generation

• Sales and Aftercare

• Building Your Reputation

Simplicity

Simplicity is necessary to provide a complete surfing experience to the user and usability of your website. Every website design companies in NJ employs the below ways to achieve simplicity through website design.

• Color

Website coloring evokes emotional responses and communicates messages more effectively. A suitable color palette allows you to influence your customer's behavior toward your brand. Keeping the color selection to less than 5 colors is the key to increasing customer engagement and making a user feel good.

• Typography

Typography plays an important role on the website as it commands attention and works as the visual representation of the brand voice.

• Imagery

Imagery refers to every visual aspect used within communications and includes still photography, video, and all forms of graphics. The imagery used in the website must be expressive and should capture the spirit of the company.

Website Navigation

Navigation lets a visitor interact and find what they're truly looking for. It is the key wayfinding mechanism to retain visitors. Every website design agency in NJ recommends keeping the navigation simple, intuitive, and consistent on every page.

Visual Hierarchy

What to understand by the visual hierarchy? It is a systematic arrangement of elements in the order of their importance. This can be done either by coloring, whitespace, contrast, imagery, typography, texture and style.

Content

Content and design are both important components of an effective website. Great content attracts and influences visitors into customers by using compelling language.

F-Shaped Pattern Reading

Most visitors scan text on a website using the F-based pattern. According to eye-tracking studies, people focus mostly on the top and left parts of the screen. The F-shaped layout correlates to the way we usually read in the West (left to right and top to bottom). A well-designed website will follow the reader's natural tendency to scan the page.

Load Time

A lengthy website loading will be a heartbreaker for visitors. A long waiting period will make visitors lose interest. Web visitors expect a site to load within 3 seconds or less, and they will potentially leave if it takes longer. You can take the help of your nearest website design company in NJ to get a brief idea of reducing the loading time to the minimum.

Grid Based Layout

Gridding keeps a design restructured and content organized. The grid helps in page alignment and keeps it clean. Clean, rigid grids with columns and symmetrical sections create an aesthetically pleasing website.

Mobile Friendly

Most people use their phones or other network devices for web browsing. Your website should have a responsive layout that can adjust to different screen sizes.

The Bottom Line

Thinking to design the website of your dreams or hiring an experienced website design agency in NJ to get your work done without spending much? Then, keep the above nine principles to understand the website development strategy better. These principles help a lot to deliver the desired results in the most elaborate way.